Birthed in the year 1997, Theory set out to redefine what fashion meant. The iconic fashion brand wanted to take Women’s Fashion and elevate it to new heights. In order for to do so, it had to be sophisticated, modern and edgy rolled all into one.

Theory Womens Collections

With the debut launch of a Men’s Collection just shortly two years after, Theory had become an unstoppable force. Theroy’s business expands from Europe to China.

Theory's Mens Collection

Rachel Zoe Collection

Currently, Theory has teamed up with Bravo’s reality star and fashion expert Rachel Zoe. Rachel Zoe is a known stylist to the stars. Zoe’s clients include Cameron Diaz, Anne Hathaway, and Eva Mendez. Rachel’s line offers several fun and flirty looks, Rachel evens takes a spin on Menswear in one of her designs. The entire collection can be seen HERE available at Saks Fifth Avenue.

Images: Theory

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