In the year 1966, two founding brothers of K-Swiss produced the first classic white leather sneaker. Ever since that significant moment, history has been made.

This year, K-Swiss has come up with a clever viral video campaign. There are 12 film shorts in total, and all of the videos were shot by some of the best filmmakers in the business. The shorts by K-Swiss will be shown from now till the remainder of the year.

The first video released on Tuesday, March 9 is “K is for Kalifornia,” directed by Los Angeles based production company SixStair. In “K is for Kalifornia”, Rick Nichols & Buddy Charnoski, the directors is Six Stair, successfully capture the finest moments of ‘cool’ California. Six Stair also shot two other film shorts- which include Don’t Forget to Look Up (launching March 19th) and their final video short featuring pro skateboarders Greg Lutzka and Al Partanen (launching on March 31st).

Another film director that contributed to the K-Swiss viral video campaign is NYU’s Tisch School graduate Jake Davis. Over the years, Davis has worked some of the best in the music in the business. The list of Jake Davis’ clients include: My Chemical Romance, Drake, Flyleaf and Kanye West. Stay tuned for more of K-Swiss’ videos in the future.

In the meantime, visit the official K-Swiss Official Website and also keep an eye on KSPACETV to see the other film shorts.

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