Officially beginning today is K-Swiss’ annual California Music Month, and accompanying the celebration is K-Swiss’s Vintage California sneaker.

“We’ve created California Music Month to further engage K•Swiss with its California roots,” said David Nichols, Executive Vice President of K•Swiss. “California music from the last several decades parallels our playful and fun vibe, and we are pleased to be able to celebrate the individual artists with this first- of-its-kind video and online program.”

As stated by Executive Vice President David Nichols, California Music Month will pay honor to music’s prominent California entertainers of the past 4 decades. To accommodate California Music Month, K-Swiss will launch a video series titled California Classics. The five-part series will broadcast on TV networks like Adult Swim and online websites such as Yahoo!

Be sure to visit Rhino.com because K-Swiss will have an Album Of The Week feature beginning on April 5th and subscribers also have an opportunity to win a pair of K-Swiss’ footwear.

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